Smartphones have changed almost everything in our lives. How have they impacted the ways in which people follow sports and place bets? And what does that mean to your business? Learn more with STATSCORE!

It’s no secret that mobile devices have an immense influence on how we communicate with one another, do shopping, or stay updated with the news. They provide us with an almost unlimited ability to access the Internet, which we can do from any given place, at any given time. The fact that most people today seem unable and unwilling to disconnect from the web has enormous consequences for the world of sports too. Let’s take a closer look.

Fans always in touch with their teams

Internet gives sports fans a continuous and easy access to all the information about their team’s performance. With the technology getting ever more quicker, it is easier than ever for sports fans to follow the games of their favourite teams – even if they are not actually watching a match, they can use websites, apps, and widgets that allow them to keep track of everything that is happening on the field in real time. No matter whether they’re waiting in a queue in a shop, commuting to work on a bus, or having a dinner with friends – if they’re team is playing they can access live data via their devices.

What effects does it have on their experience? The 24/7 access allows fans to consume, analyze, and comment the game in real time, which undoubtedly makes them feel more connected and engaged with their team’s performances.

Real-time data visualisation in media

According to research by Seok Kang (The University of Texas at San Antonio), the majority of sport fans use at least two screens (smartphones, tablets, TV sets), when watching a game. The so-called second-screening, enables them to simultaneously watch matches and comment on them in social media, share their views, compare statistics, or read sports headlines.

This increasing involvement of supporters in the games is a great chance and, at the same time, a real challenge to media and sports organisations. Fans require the most sophisticated tools that will enhance their experience, no matter if they are actually attending the sporting event, watching it on TV, or checking the score on their phone.

That is why it becomes a must for media outlets all over the world to provide their readers and viewers with real-time data, accurate statistics, and all the relevant information a true fan could ever need. With so much competition on the market, and taking into account growing expectations of fans, sport and news websites have no other option but to deliver the highest-quality sports data they can get. And it’s not just about displaying raw data, it has to be appropriately arranged to make sense to the viewers.

Betting has never been easier

Mobile devices have caused a real revolution for bookmakers. In fact, it has never been easier to place a bet than it is right now. Punters don’t need to visit traditional sportsbooks, or even turn on their computers. The bookmaker is always, so to say, in their pocket – because that’s where their smartphone is.

It’s no wonder then that mobile devices dominate the betting market. The apps are convenient and easy-to-use, and they ensure rapid transfer of money. Moreover, the best of them provide users with engaging experiences by employing attractive visualisations and data feeds which allow them to follow unfolding events in real time.

Of course, this revolution has been boosted even further with the rise of live betting. This connection of accessibility of betting and the ability to make wagers during a game takes betting to new heights. At the same time it poses new demands, as it’s not enough to provide users with relevant and updated odds. They need to be able to keep track of all the events taking place during the game, access live statistics, and stay updated with the score.  Moreover, the graphical representation of a game stimulates their imagination, and translates into greater willingness to bet.

Needless to say, this growing demand for best possible experience lies not only in the interest of fans, but is also vital for media and betting organisations in order to let them attract and engage their visitors and customers.

 

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