EFL and Sky Bet extend sponsorship deal, Messi goes to Inter Miami, and PGA Tour joins forces with LIV Golf. Here’s STATSCORE’s fresh Review.
- EFL and Sky Bet extend sponsorship deal with enhanced compliance measures
- Messi joins Inter Miami: Apple and Adidas revenue sharing included
- PGA Tour forms surprising partnership with Saudi-backed LIV Golf
- Tencent to stream Formula 1 in China
- United Airlines to replace TikTok on Wrexham’s shorts
EFL and Sky Bet extend sponsorship deal with enhanced compliance measures
The English Football League (EFL) has announced the renewal of its long-standing and high-profile sponsorship agreement with Sky Bet. However, this partnership extension comes with new provisions to reflect changes in the marketing and compliance landscape.
Under the renewed agreement, Sky Bet will continue as the title sponsor of the EFL and its three leagues from the 2023/24 to 2028/29 seasons. In response to the Gambling Act review White Paper and the Premier League’s recent decision on shirt sponsorships, the EFL and Sky Bet have signed a Memorandum of Understanding that emphasizes a commitment to social responsibility as an integral part of their partnership. Read more
Messi joins Inter Miami: Apple and Adidas revenue sharing included
Lionel Messi has made the decision to join Inter Miami. According to reports from Sport, a Spanish outlet, Messi’s contract will be worth an astounding $54 million per season, making him the highest-paid player in the MLS.
But his compensation doesn’t stop there. The Athletic reports that Messi’s contract with Inter Miami includes additional benefits, such as receiving shares of Apple and Adidas’ revenues. Read more
PGA Tour forms surprising partnership with Saudi-backed LIV Golf
In a surprising turn of events, the US-based PGA Tour has revealed its intention to join forces with LIV Golf, a breakaway venture backed by Saudi interests, thus bringing an end to a long-standing feud that has plagued the men’s professional golfing scene over the past year.
The PGA Tour made the unexpected announcement, stating that the newly established partnership with LIV Golf and the DP World Tour aims to “unify the game of golf.” This collaboration marks a significant step towards resolving the conflicts that have overshadowed the sport, and sets the stage for a more harmonious future in professional golf. Read more
Tencent to stream Formula 1 in China
Formula 1 has officially revealed a multi-year agreement with Tencent, the Chinese digital multimedia company, to bring F1 coverage to Chinese audiences across Tencent’s platforms until the end of the 2024 season.
Under this partnership, Tencent has been granted exclusive streaming rights to showcase all practice and qualifying sessions, F1 Sprint events, and Grands Prix across its various digital platforms, including Tencent Sports, Tencent Video, Tencent News, OTT, and QQ. Read more
Find out more about STATSCORE’s Formula 1 trackers!
United Airlines to replace TikTok on Wrexham’s shorts
Co-chairmen Rob McElhenney and Ryan Reynolds have announced that United Airlines will adorn both the newly promoted men’s and women’s team shirts for the 2023-24 season.
Josh Earnest, from United Airlines said Wrexham’s story “represents the best of what professional sports has to offer”.
“We’re also excited to partner with the team and their co-chairmen across social media and on their hit TV show as the incredible story of this team and its loyal fans continues to unfold,” he said. Read more
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