Market research

STATSCORE’s Betting Industry Review 12/06/2023

EFL and Sky Bet extend sponsorship deal, Messi goes to Inter Miami, and PGA Tour joins forces with LIV Golf. Here’s STATSCORE’s fresh Review.

  1. EFL and Sky Bet extend sponsorship deal with enhanced compliance measures
  2. Messi joins Inter Miami: Apple and Adidas revenue sharing included
  3. PGA Tour forms surprising partnership with Saudi-backed LIV Golf
  4. Tencent to stream Formula 1 in China
  5. United Airlines to replace TikTok on Wrexham’s shorts

EFL and Sky Bet extend sponsorship deal with enhanced compliance measures

The English Football League (EFL) has announced the renewal of its long-standing and high-profile sponsorship agreement with Sky Bet. However, this partnership extension comes with new provisions to reflect changes in the marketing and compliance landscape.

Under the renewed agreement, Sky Bet will continue as the title sponsor of the EFL and its three leagues from the 2023/24 to 2028/29 seasons. In response to the Gambling Act review White Paper and the Premier League’s recent decision on shirt sponsorships, the EFL and Sky Bet have signed a Memorandum of Understanding that emphasizes a commitment to social responsibility as an integral part of their partnership. Read more

Messi joins Inter Miami: Apple and Adidas revenue sharing included

Lionel Messi has made the decision to join Inter Miami. According to reports from Sport, a Spanish outlet, Messi’s contract will be worth an astounding $54 million per season, making him the highest-paid player in the MLS.

Please accept marketing-cookies by clicking here to watch this video.

But his compensation doesn’t stop there. The Athletic reports that Messi’s contract with Inter Miami includes additional benefits, such as receiving shares of Apple and Adidas’ revenues. Read more

PGA Tour forms surprising partnership with Saudi-backed LIV Golf

In a surprising turn of events, the US-based PGA Tour has revealed its intention to join forces with LIV Golf, a breakaway venture backed by Saudi interests, thus bringing an end to a long-standing feud that has plagued the men’s professional golfing scene over the past year.

The PGA Tour made the unexpected announcement, stating that the newly established partnership with LIV Golf and the DP World Tour aims to “unify the game of golf.” This collaboration marks a significant step towards resolving the conflicts that have overshadowed the sport, and sets the stage for a more harmonious future in professional golf. Read more

Tencent to stream Formula 1 in China

Formula 1 has officially revealed a multi-year agreement with Tencent, the Chinese digital multimedia company, to bring F1 coverage to Chinese audiences across Tencent’s platforms until the end of the 2024 season.

Under this partnership, Tencent has been granted exclusive streaming rights to showcase all practice and qualifying sessions, F1 Sprint events, and Grands Prix across its various digital platforms, including Tencent Sports, Tencent Video, Tencent News, OTT, and QQ. Read more

Find out more about STATSCORE’s Formula 1 trackers!

United Airlines to replace TikTok on Wrexham’s shorts

Co-chairmen Rob McElhenney and Ryan Reynolds have announced that United Airlines will adorn both the newly promoted men’s and women’s team shirts for the 2023-24 season.

Josh Earnest, from United Airlines said Wrexham’s story “represents the best of what professional sports has to offer”.

“We’re also excited to partner with the team and their co-chairmen across social media and on their hit TV show as the incredible story of this team and its loyal fans continues to unfold,” he said. Read more

Sign up for our newsletter to stay updated with the latest trends and key developments in STATSCORE. You can do it by filling out the form below.

You are subcribing to newsletter of STATSCORE Sp. z o.o. with its registered office in Katowice Poland („Data Controller”). Your personal data shall be processed for the purpose of sending you our newsletter based on your consent (pursuant to Article 6 (1) point (a) of the GDPR). Consent may be withdrawn at any time by clicking the link that can be found in the footer of every newsletter e-mail. You have the right to access, rectify, erase your data, restrict processing, right to data portability and the right to lodge a complaint with the supervisory authority in charge of personal data protection in the Member State of your residence if you believe that the processing of personal data violates data protection laws. Further information can be found in our Privacy Policy.
We would like to also inform you that we use Mailchimp as our marketing platform. By clicking to subscribe, you acknowledge that your information will be transferred to Mailchimp for processing. Learn more about Mailchimp's privacy practices here.
Learn information clause for recipients of the newsletter STATSCORE Pulse here.

Pursuant to Article 13.1–13.2 of Regulation (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016 on the protection of natural persons with regard to the processing of personal data and on the free movement of such data, and repealing Directive 95/46/EC (“GDPR”), we would like to inform you as follows:
1) STATSCORE Sp. z o.o. with its registered office in Katowice 40-012 at ul. Dworcowa 2 is the controller of your personal data.
2) Your personal data will be processed for the purposes of the product trial process – in accordance with Article 6.1(a)–(b) of the GDPR.
3) Furnishing the personal data requested by STATSCORE about yourself is voluntary.
4) Your personal data will be retained for the duration of the Product development term but for no less than the retention period required under the law.
5) Your personal data will not be subject to automated decision-making or profiling.
6) You have the right to access the personal data held about you and to have your data rectified or erased or to restrict or to object to the processing as well as the right to data portability. If your personal data is processed under Article 6.1(a) of the GDPR (i.e. processed on the basis of the consent you have given to the processing), you may withdraw your consent at any time without any impact on the lawfulness of the processing carried out before your consent was withdrawn.
7) You may lodge a complaint in respect of the processing of the above data to the President of the Office for Personal Data Protection (PUODO).