Market research

STATSCORE’s Betting Industry Review 25/09/2023

STS gains UEFA Europa League and Conference League rights, Canal+ renews rights for EPL, and the NHL makes a historic debut in Australia. Time for STATSCORE’s Review!

STS secures rights for UEFA Europa League and Conference League in Poland

Polish bookmaker, STS, has obtained the rights for the UEFA Europa League and Conference League in Poland for the 2023/24 campaign.

The Polish brand now possesses the authority to promote its brand through localized marketing activities across the country through this season.

STS aims to use these rights to start a series of digital marketing campaigns throughout the season, further reinforcing its position in the Polish market as it has become part of the Entain stable of brands. Read more

Canal+ renews rights for English Premier League across five countries

Canal+ has successfully renewed the rights to broadcast the complete English Premier League across five countries until 2028.

In France, all 380 matches per season will remain exclusively available on Canal+ channels, including myCanal, and notably the digital channel Canal+ Premier League. These exclusive rights extend to Switzerland (French language only), the Czech Republic, Slovakia, and Vietnam, broadening the reach of the English Premier League to eager viewers. Read more

Saudi crown prince says he doesn’t care about sportswashing accusations

Saudi Crown Prince Mohammed bin Salman drew heavy criticism from human rights organizations by directly addressing claims of “sportswashing,” where sports are used to divert focus from the government’s controversial human rights policies.

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“If sportswashing is going to increase my GDP by 1%, then we will continue doing sportswashing,” Saudi Crown Prince Mohammed bin Salman said in an interview with Fox News. “I don’t care. I have 1% growth in GDP from sport, and I am aiming for another 1.5%. Call it whatever you want.”  Read more

Sweden proposes increase in gambling tax rate

Sweden’s Government has put forth a proposal to increase the gambling tax from 18% of gross gaming revenue (GGR) to 22%.

The announcement has faced opposition from the Swedish Trade Association for Online Gambling (BOS), where Secretary General Gustaf Hoffstedt has voiced disappointment. Hoffstedt believes it shows a lack of understanding about the market and could harm the gambling industry. Read more

NHL makes historic debut in Australia

After years of exploring, and planning, the NHL played in Australia for the first time.

The Arizona Coyotes and Los Angeles Kings played two preseason games at Rod Laver Arena in the 2023 NHL Global Series.

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The NHL, attempting to build on its first foray into the Southern Hemisphere, expands its NHL Street Hockey program to Australia. The program has been designed for children aged 6 to 16. The North American version had incorporated various aspects of previously successful NHL club programs in non-traditional hockey markets such as Las Vegas, Nashville, and Tampa, Florida. Read more

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