Market research

STATSCORE’s Betting Industry Review 24/07/2023

Viaplay exits US, UK, Poland markets, ‘Messi mania’ goes on in Miami, and STS enters landmark partnership. Find out more in STATSCORE’s fresh Review!

  1. Viaplay to exit US, UK, and Poland markets
  2. ‘Messi mania’ marks a pivotal moment for Miami and MLS
  3. Female football payers to earn a fraction of male counterparts at World Cup
  4. Major League Cricket has launched in the US with bold ambitions
  5. STS makes landmark sports club partnership in Poland

Viaplay to exit US, UK, and Poland markets

In the second quarter of 2023, the Nordic broadcaster reported a net loss of SEK5,886m (£443.5m), a stark contrast to the modest quarterly profit recorded in the previous year.

Viaplay is cutting a quarter of its workforce and making the difficult decision to withdraw from competitive markets, such as US and UK, along with Poland and the Baltic States to focus on its core Nordic territories and the Netherlands. Read more

‘Messi mania’ marks a pivotal moment for Miami and MLS

Messi’s decision to join Miami, coming less than a year after Argentina’s historic World Cup triumph, has sparked a wave of excitement and pride in South Florida, especially within its vibrant Argentinian and broader Latino communities.

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This move also serves as a significant milestone for MLS, propelling the league and men’s soccer in the U.S. to a level of global recognition it has yet to experience. Read more

Female football payers to earn a fraction of male counterparts at World Cup

Female soccer players continue to face a staggering gender pay gap at the World Cup tournaments.

According to a recent CNN analysis, players at the 2023 Women’s World Cup are set to earn just 25 cents for every dollar earned by their male counterparts at the Men’s World Cup held the previous year. Read more

Major League Cricket has launched in the US with bold ambitions

In an exclusive interview with Al Jazeera, one of the co-founders of MLC shares insights into the league’s new venture, its growth in the US market, and the sport’s spreading popularity in the nation.

With its eyes set firmly on expanding the horizons of cricket, Major League Cricket believes that the “sky is the limit” for the sport’s potential in the United States. As the league gains traction and captures the imagination of fans across the country, the future of cricket in the US market appears to be increasingly promising. Read more

Check out STATSCORE’s new cricket widgets!

STS makes landmark sports club partnership in Poland

Poland’s leading bookmaker, STS, has entered into a partnership with GKS Katowice, becoming the first bookmaker in the country to sign a multi-section agreement with a sports club.

Under the agreement, STS has become the official sponsor for all four sections of GKS GieKSa Katowice S.A. This includes supporting the women’s football club, the ice hockey champions, the volleyball section, and the first-league GKS Katowice men’s football club. Read more

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