Market research

STATSCORE’s Betting Industry Review 23/08/2021

Will sports betting bring even greater revenues to the NFL? Let’s check out all the key news with STATSCORE‘s Review!

  1. American sportsbooks are betting it all on the NFL
  2. NHL to allow betting ads on helmets and jerseys from 2022-23 season
  3. Serie A deepens partnership with Crypto.com
  4. Should sports leagues require their fans to get vaccinated?
  5. Is it time to redefine the concept of Premier League’s “Big Six”?

American sportsbooks are betting it all on the NFL

Sports betting has been growing in popularity across the United States. Now, sportsbooks expect that running ads during NFL games will help them reach an even broader audience.

As legalized online betting is spreading across the country, the league’s executives are looking for new ways to increase profits. This season, for the first time, the NFL  is allowing sportsbooks to advertise during games. Read more

NHL to allow betting ads on helmets and jerseys from 2022-23 season

The league will allow their teams to sell advertising on their kit beginning in the 2022-23 season. Sportsbooks ads will be allowed too, although with some restrictions.

Betting ads will only be allowed to be sold if single-game sports betting is legal in the team’s state/province.“It’s a game-changer for us financially,” says David Morehouse, Pittsburgh Penguins president. Read more

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Serie A deepens partnership with Crypto.com

Italian top flight has named Crypto.com as its official “Innovation and Technology Partner”.

The company will be taking part in every broadcast where technology is involved, including video assistant referee (VAR).

“We are very happy and honoured by this important partnership with Crypto.com, a leading cryptocurrency company that has chosen Lega Serie A to develop increasingly engaging products for all the fans of Italian football,” said Luigi De Siervo, CEO of Lega Serie A. Read more

Should sports leagues require their fans to get vaccinated?

It can be argued that there are few businesses that need widespread vaccine uptake to function properly as much as sports leagues do.

Currently, just one NFL team, the New Orleans Saints, said it would make fans show vaccination cards or proof of a negative test to access their venue. On the other hand, many teams, including the New York Giants, have explicitly said they won’t do so. Read more

Is it time to redefine the concept of Premier League’s “Big Six”?

Manchester City, Liverpool, Manchester United, Chelsea, Arsenal and Tottenham Hotspur are seen as the Big Six teams in the Premier League today. But is this designation still justified?

We’ve already had the “Big Five,” in the late 1980s and early 1990s (Arsenal, Tottenham, Manchester United, Liverpool and Everton), and then it was claimed we had the “Big Four” in the Premier League. But is it time to leave such concepts behind? Read more

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