Market research

STATSCORE’s Betting Industry Review 18/09/2023

Thursday Night Football kicks off with record streaming viewership, sportsbooks apply for Vermont betting licenses, and 777 Partners seek to buy Everton – it’s time for STATSCORE’s fresh Review!

TNF opener scores highest NFL streaming numbers ever

Amazon Prime Video’s second season of Thursday Night Football kicked off with an unprecedented start, boasting the highest streaming numbers for an NFL game in history.

Philadelphia’s triumphant 34-28 victory against Minnesota captured the attention of an average of 15.1 million viewers, as reported by Nielsen’s ratings. This figure surpassed the 13 million viewership from last year’s game between the Los Angeles Chargers and the Kansas City Chiefs. Read more

Five sportsbooks apply for Vermont betting licenses

Five sportsbooks submitted applications for Vermont sports betting licenses as the target launch date in January approaches.

The state plans to form revenue-sharing partnerships with a range of two to six online operators.

Earlier this year, Governor Phil Scott signed legislation allowing online sports betting. The application period kicked off in July, setting the stage for the race. Read more

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Sekabet takes the second betting sponsorship position for AC Milan

Sekabet has been focusing on expanding its reach in the Turkish market since its establishment in 2015.

With this development, Sekabet users in Turkey will now have enhanced engagement opportunities with the top-flight side. They can partake in contests to win prizes, access exclusive content, and engage in additional unique experiences. Read more

Major League Pickleball joins forces with PPA Tour, securing $50 million investment

Major League Pickleball (MLP) is merging with the PPA Tour, fueled by a substantial $50 million investment to create a stronger entity.

While the brands will retain distinct, this merger is aimed at eliminating scheduling conflicts and reducing competition for players. The funding round was spearheaded by SC Holdings and MLP team owner Al Tylis, and saw active participation from Tom Dundon, owner of PPA Tour, and other MLP team owners. Read more

Premier League rules tested as 777 Partners seeks Everton acquisition

American company is set to acquire Moshiri’s 94.1% stake in the EPL club. The takeover will need to be approved by the league.

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The Premier League implemented a stricter owners’ and directors’ assessment in March. This examination is anticipated to be thorough as 777 tries to incorporate Everton into its portfolio of football clubs, which currently comprises Genoa, Sevilla, Vasco da Gama, Hertha Berlin, Standard Liège, Red Star in France, and Melbourne Victory. Read more

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