Market research

STATSCORE’s Betting Industry Review 01/03/2021

Let’s start the new week by taking a look at the most important sports and betting industry news! Here’s STATSCORE’s fresh Review!

  1. COVID-19 uncertainty has changed sports business forever
  2. English betting shops could reopen on April 12
  3. Can athletes birth dates influence their careers?
  4. MLB spring training has started. What can we expect from the coming season?
  5. NHL’s spectacular Lake Tahoe games attract fans… in boats

COVID-19 uncertainty has changed sports business forever

Nielsen’s “2021 Global Sports Marketing Trends” report outlines key trends impacting sports marketing and sponsorship.

Athlete’s role as influencers is one of the key trends outlined in the study. According to Nielsen, athlete ‘advocacy posts’ generate 63% more engagement for brands compared to other owned social media content. The continued rise of athletes as influencers will require new methods of measurement to understand its reach and impact. Read more

English betting shops could reopen on April 12

According to UK Prime Minister Boris Johnson’s “roadmap out of lockdown”, British betting shops could be reopened in mid-April.

Although the documents don’t include any specific mention of sports betting businesses, they are part of the non-essential retail, which is provisionally set to open on April 12.

Whether this will happen depends on four ‘tests’, which include a successful vaccine scheme and reduction in hospitalisations and deaths. Read more

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Can athletes birth dates influence their careers?

Data shows that for those wanting to be pro athletes in most sports, it pays off to be born at the right time of year.

It turns out that basketball, baseball and ice hockey players, who were born in the first quarter of their selection year are overrepresented both in youth and professional sports.

This phenomenon is called the relative age effect. How exactly does it work? Read more

MLB spring training has started. What can we expect from the coming season?

The Dodgers are entering spring training as the league’s top team. Can we expect them to keep winning?

The Cactus League (Arizona) and Grapefruit League (Florida) exhibition seasons have just begun. Let’s take a look at all the crucial info on baseball’s upcoming season! Read more

NHL’s spectacular Lake Tahoe games attract fans… in boats

“NHL Outdoors at Lake Tahoe” was one of the league’s most spectacular outdoor events.

The NHL didn’t allow fans in Lake Tahoe to attend their two outdoor hockey games this weekend. But that didn’t stop fans on Lake Tahoe from watching – they just needed to use their kayaks and boats.

The unique weekend of hockey was also quite chaotic, as the matches had to be pushed back due to melting ice. Read more

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