Market research

Fifty shades of sports data partnership

Sports data, tactical data, data partnership, data analysis, monetization of sports data. All these terms refer to working with data in sports organizations – federations, clubs and teams, competition operators. But does working with data in a sports organization always mean the same thing? 

Of course not. The models and goals of working with data in sports organization may differ from each other just as traveling by car may differ from hobby horse riding. Although in both cases it is about moving, we use other means (car or horse) and we have completely different goals (comfort, speed of movement or relaxation associated with being outdoors).

The thing we need to realise is that sports data comes in various shades and forms. Let’s take a closer look!

When thinking about sports data, we often see an image of tactical/motoric worksheets filled with values obtained via GPS transmitters or a stadium camera system, understood by a small group of tacticians and fitness preparation analysts. The organization usually pays a supplier for developing such reports, which are then used by coaching staffs or made available to fans. Is this working with data? Of course, it is!

It is another thing to collect data and transfer it outside of your organization to sport-related businesses, such as mobile apps, betting industry or the media. Companies such as STATSCORE, unlike those focused on creating tactical reports, have the know-how that allows organizations to monetize the publication of their sports data anywhere in the world. Is this also working with data? For sure!

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This model of working with data obviously focuses on different purposes than the use of data for professional technical and tactical analysis. It lets you get the most out of your data through the work of marketing specialists and content editors. The approach to data proposed by STATSCORE also involves the opportunity to earn on it, while services for analysts and coaches are products that you have to pay for. This is a completely “reverse” approach to financial obligations.

In addition to financial profits related to the sale of the data, in this model of cooperation, the organization has the opportunity to attract more followers across digital channels and increase the marketing value of the tournament. It also boosts the value of the league’s TV rights.

How do you find yourself in the complex world of sports data? The answer is simple: you can drive a car and a horse at the same time. Nothing prevents you from using sports data for tactical analysis while at the same time remaining open to the opportunity of making money!

Open yourself to cooperation with STATSCORE. We’ll get your data where you need it.

Want to learn more? Drop us a message at or let’s talk on LiveChat!

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Pursuant to Article 13.1–13.2 of Regulation (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016 on the protection of natural persons with regard to the processing of personal data and on the free movement of such data, and repealing Directive 95/46/EC (“GDPR”), we would like to inform you as follows:
1) STATSCORE Sp. z o.o. with its registered office in Warsaw 02-972 at ul. A. Branickiego 11/32 is the controller of your personal data.
2) Your personal data will be processed for the purposes of the product trial process – in accordance with Article 6.1(a)–(b) of the GDPR.
3) Furnishing the personal data requested by STATSCORE about yourself is voluntary.
4) Your personal data will be retained for the duration of the Product development term but for no less than the retention period required under the law.
5) Your personal data will not be subject to automated decision-making or profiling.
6) You have the right to access the personal data held about you and to have your data rectified or erased or to restrict or to object to the processing as well as the right to data portability. If your personal data is processed under Article 6.1(a) of the GDPR (i.e. processed on the basis of the consent you have given to the processing), you may withdraw your consent at any time without any impact on the lawfulness of the processing carried out before your consent was withdrawn.
7) You may lodge a complaint in respect of the processing of the above data to the President of the Office for Personal Data Protection (PUODO).


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