Market research

STATSCORE’s Betting Industry Review 29/08/2022

California betting legislation is facing problems, Premier League clubs spend a record £1.5bn for transfers, and Viaplay changes the sports rights landscape in the UK. Here’s STATSCORE’s fresh Review!

  1. California betting legislation fight is getting messy
  2. Premier League clubs smash summer transfers record spending £1.5bn
  3. How will the arrival of Viaplay in UK change sports rights landscape?
  4. Does sports streaming make being a fan more expensive than ever?
  5. Record online gaming revenue in Delaware

California betting legislation fight is getting messy

California could soon become the biggest sports betting market in the United States, and one of the biggest in the world. However, the legalization process is still facing some problems.

Currently, there are two competing measures on the ballot. The first one would only let sports betting in person at tribal casinos and horse-racing tracks. The second one would allow gambling companies to provide online wagering anywhere in the state in partnership with Indian tribes.

It has been reported that casinos, tribes and other parties have invested around $364 million to try to influence the bill.

According to a report by Eilers & Krejcik Gaming, “the political power and deep pockets of interests with dogs in this hunt … together with competing sports betting measures whose back-to-back presentation on the ballot is likely to confuse voters have us leaning negative on California’s sports betting legalization prospects this fall”. Read more

Premier League clubs smash summer transfers record spending £1.5bn

According to Deloitte, English Premier League clubs have spent £1.5bn so far this summer, exceeding the previous record of £1.4bn in 2017.

EPL clubs have broken their record in a summer transfer window, according to an analysis from finance company Deloitte. The most expensive transfers included Liverpool signing Darwin Nunez from Benfica for £64m, while Manchester United have bought Casemiro from Real Madrid for an initial £60m.

“The record levels of spending that we’ve seen in this summer transfer window so far provides a sign that the business models of Premier League clubs are rebounding post-COVID,” said Chris Wood, assistant director in Deloitte’s Sports Business Group.

The transfer window closes at 23:00 BST on 1 September. Read more

How will the arrival of Viaplay in UK change sports rights landscape?

Ampere Analysis consumer research lead Minal Modha outlines why the imminent arrival of Nent’s streaming service could be good news for the UK sports media market.

In July 2022, the company announced its acquisition of Premier Sports, an Ireland-based pay-TV channel which has been broadcasting since 2009. Through this acquisition, Viaplay will gain access to a portfolio of tier two rights including LaLiga, the Scottish Cup soccer tournament and the United Rugby Championship (URC), as well as the Nascar stock car racing series. How will these moves influence UK betting market? Read more

Does sports streaming make being a fan more expensive than ever?

Sports streaming has revolutionised the ways in which sports are followed by fans. It certainly brings benefits for leagues and competitions, but for some fans, it can make the consumption of their favorite content more expensive than ever.

NFL on Amazon Prime Video, MLB on Apple TV+, European football leagues on ESPN+. and then there are the niche sports… For American sports fans, who would want to follow numerous competitions, the scattering of sports content can turn out to be quite frustrating. Read more

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Record online gaming revenue in Delaware

Revenue from iGaming amounted to $1.25m in July, beating the previous record of $1.22m set in April this year.

Revenue from sports betting stood at $383,249, down 27.5% year-on-year, but 80.1% higher than $212,768 in June this year.

Users wagered $2.7m on sports during July, down 5.0% from $3.6m in July of last year and 22.9% lower than $3.5m in June 2022. Read more 

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