Market research

STATSCORE’s Betting Industry Review 29/05/2023

Betting gets increasingly popular among young Americans, IPL attracts record TV viewership, NBA sponsorship revenues grow. Check out STATSCORE’s fresh Review!

  1. Growing popularity of wagering among young Americans
  2. IPL 2023 season breaks records as Disney Star draws 482 mn viewers
  3. Plan to integrate iCasinos marks new phase in French gambling
  4. NBA sponsorship revenue soars to $1.4 bn
  5. La Liga calls for stronger measures to eradicate racism

Growing popularity of wagering among young Americans

According to a recent survey conducted by the National Collegiate Athletic Association (NCAA), sports wagering is gaining significant traction among younger individuals in the United States.

The survey, which involved 3,527 respondents aged 18 to 22 and was conducted by Opinion Diagnostics, revealed that 58 percent of this age group have participated in at least one sports betting activity.

The findings highlight the prevalence of sports betting on college campuses, with the survey indicating that 67 percent of students residing on campus have engaged in betting, often at a higher frequency. Notably, the survey also revealed that college students who bet on sports have frequently placed bets on their school’s teams, and approximately 35 percent have utilized a student bookmaker. Read more

IPL 2023 season breaks records as Disney Star draws 482 mn viewers

The Indian Premier League has achieved a significant milestone, as the 2023 season becomes the most-watched edition in history.

Disney Star, the pay-TV network in India, announced that the live broadcasts of the first 66 matches garnered an astonishing viewership of 482 million.

This figure surpasses the previous record set during the entire 2019 season by an impressive four million viewers. The IPL’s popularity continues to soar, captivating fans across the nation and solidifying its position as one of the most-watched sporting events in India. Read more

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Plan to integrate iCasinos marks new phase in French gambling

The French government has been presented with a preliminary plan that suggests the introduction of iCasinos to the country’s gambling industry, signaling a new chapter in the French igaming scene.

Spearheaded by Philippe Latombe, an En Marche MP, the proposed draft plan aims to address the perceived limitations and restrictions of the current French gambling landscape.

While the Gambling Law of 2010 permitted licensed online sports betting, poker, and horseracing bets, it notably prohibited online casinos—a decision that drew objections from various international companies operating in the industry. Read more

NBA sponsorship revenue soars to $1.4 bn

According to a recent report from Sponsor United, the National Basketball Association (NBA) has experienced remarkable growth in sponsorship revenue, reflecting its expanding global presence.

For the past season, NBA sponsorship revenue reached an impressive $1.4 billion, marking a significant 10.5% increase compared to the previous year. This surge can be attributed to the league’s successful international growth, record-breaking live attendances, remarkable spending growth, and soaring engagement on social media platforms.

Sponsor United’s report also highlights the key industry sectors that have been instrumental in driving NBA sponsorship revenue:

  • Financial: $289 million
  • Technology: $96 million
  • Healthcare: $92 million
  • Beverage/Alcohol: $79 million
  • Sports Betting/Gambling/Lottery: $71 million

Read more

La Liga calls for stronger measures to eradicate racism

La Liga President, Javier Tebas, believes that the number of racist incidents in Spain’s top football division could be significantly reduced within six to seven months if the league possessed the “necessary powers” to take action.

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In response to a recent incident where Real Madrid forward Vinicius Jr was subjected to racist abuse during a match against Valencia, LaLiga has expressed a need for increased authority to address such incidents.

Tebas conveyed to the BBC, “We are convinced that if we had those powers, within months we would get rid of this problem”. Read more

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