Market research

STATSCORE’s Betting Industry Review 22/08/2022

NBA launches Rivals Week, Big Ten strikes new media deals with Fox, NBC, CBS, and Elon Musk jokes about buying Manchester United. Here’s STATSCORE’s fresh Review!

  1. SBC looks into Kambi’s insights from 2021/22 NFL Season Report
  2. NBA launches Rivals Week, won’t play games on Election Day
  3. Sports betting unlikely to launch in Maryland for months
  4. Big Ten strikes new media deals with Fox, NBC, CBS
  5. Elon Musk jokes about buying Man Utd, sends fans into frenzy

SBC looks into Kambi’s insights from 2021/22 NFL Season Report

Betting on your local NFL team, the introduction of Game Parlays in the NFL and NCAAF, and new combinability options for bettors were some of the key trends in American football betting last season.

American sports fans cannot wait for the new NFL season to start. It will certainly bring a lot of emotions, and… a huge number of betting opportunities.

As sports betting keeps growing in the US, the ways in which sports fans are engaged with their favorite teams have been changing. Kambi’s most recent NFL Season Report provides key insights into betting trends in American football. Read more

NBA launches Rivals Week, won’t play games on Election Day

The NBA has scheduled its “Rivals Week” for late January. The event will feature 11 nationally televised games played between teams with historic rivalries.

The Rivals Week will include New York derby between the Knicks and the Nets, and a fixture between long-standing rivals the Los Angeles Lakers and Boston Celtics.

The league has also decided that on Nov. 8, which is the day of the midterm elections in the US, no NBA teams will play their games. Teams will be encouraged to share election information with their fan bases in the weeks leading up to Nov. 8. Read more

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Sports betting unlikely to launch in Maryland for months

The Sports Wagering and Application Review Commission, which provides approval for licenses in Maryland, set a timeline of the launch of sports betting in the state.

Currently, sports betting in Maryland is possible at six brick-and-mortar gaming facilities, but mobile wagering is far from its launch.

The legal start of online betting in the state may not happen until somewhere around Super Bowl LVII — provided that everything goes according to plan. Read more

Big Ten strikes new media deals with Fox, NBC, CBS

The Big Ten, the oldest Division I collegiate athletic conference in the US, has finalized media right deals with CBS, Fox and NBC.

The agreements will total more than $8 billion over seven years, making it the most lucrative conference rights deal in the history of college athletics.

The triple agreement is expected to provide the Big Ten with an NFL-style lineup of games on over-the-air TV.

“The goal was to own each of these windows,” said Big Ten Commissioner Kevin Warren. “To capture the hearts and minds and the fan avidity, I think you’ve got to make it very simple for your fans. So, I always had this visual, especially coming out of the NFL, that we’d have partners in each one of those windows. And then we’d have some special events, like two games on Black Friday.”  Read more

Elon Musk jokes about buying Man Utd, sends fans into frenzy

“Also, I’m buying Manchester United ur welcome,”  Elon Musk wrote as a follow-up to a tweet in which he stated he supported “the left half of the Republican Party and the right half of the Democratic Party.”

The world’s richest man send football (soccer) fans into a frenzy when he tweeted he was going to buy Manchester United. The team’s fans seem desperate for a savior who could take them out of the crisis. Musk then explained: “No, this is a long-running joke on Twitter. I’m not buying any sports teams.”

Manchester United is currently ranked by Forbes as the third-most-valuable football team on the planet and the 11th most valuable sports team overall, at $US4.6 billion. Read more

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