Market research

STATSCORE’s Betting Industry Review 22/05/2023

NASCAR’s popularity attracts sportsbooks, Betsson partners with Racing Club, TV viewership for women’s sports keeps growing. Check out STATSCORE’s fresh Review!

  1. NASCAR’s popularity in the US attracts sponsors and sportsbooks
  2. Betsson’s logo to appear on Racing Club’s kit
  3. UK witnesses unprecedented surge in TV viewership for women’s sports
  4. Fox ‘highly unlikely’ to bid on the NBA
  5. FIFA and McDonald’s renew partnership ahead of Women’s World Cup

NASCAR’s popularity in the US attracts sponsors and sportsbooks

We want to be on the vanguard of making NASCAR, and motorsports in general, an A-tier betting sport – says Matt Stallknecht, Senior Business Development Executive of Tipico.

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In a conversation with SBC News, Stallknecht discusses the sportsbook’s recent deal with Front Row Motorsports (FRM), the potential of NASCAR as a sponsorship vehicle for betting, as well as the firm’s ambitions in the US. Read more

Betsson’s logo to appear on Racing Club’s kit

Betsson will appear on the kits of the Argentinian football team, Racing Club de Avellaneda, for the 2023-24 season.

The company’s logo will be prominently displayed on the upper back of both the men’s and women’s teams’ kits throughout the season, during both local and international matches.

“Once again, we confirm the relevance of Racing Club as a brand,” said Víctor Blanco, President of Racing Club. “It fills us with pride to be selected by a prestigious company like Betsson has chosen us as a platform to further enhance their brand promotion”. Read more

UK witnesses unprecedented surge in TV viewership for women’s sports

Women’s Sport Trust, referring to data from Futures Sport & Entertainment, revealed that 20.6 million individuals watched three minutes or more of women’s sports coverage between January 1 and April 30, compared to 18.9 million during the same period in 2022.

Notably, this surge includes a remarkable 34% of individuals who had not previously watched any women’s sport in 2022. The surge in viewership can be attributed to the exceptional performance of various premium women’s sports events in the UK, such as the Barclays Women’s Super League, the TikTok Women’s Six Nations, and the ICC T20 World Cup. Read more

Fox ‘highly unlikely’ to bid on the NBA

According to CEO Lachlan Murdoch, Fox is “highly unlikely” to bid for NBA domestic broadcast rights.

Murdoch states that Fox is focused on maintaining a balanced live sports portfolio. The current media rights contracts of the National Basketball Association are set to expire after the 2024-25 season. However, an exclusive negotiating window with current partners Disney and Warner Bros. Discovery (WBD) will open on March 9 next year. Read more

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FIFA and McDonald’s renew partnership ahead of Women’s World Cup

McDonald’s has recently extended its partnership with Fifa, securing a new contract that will maintain its role as a World Cup sponsor until the 2026 edition, which will be held in the United States, Canada, and Mexico.

Under this renewed agreement, McDonald’s will hold the prestigious title of ‘Official Restaurant’ sponsor for the upcoming Women’s World Cup, set to take place in Australia and New Zealand this year. Furthermore, the partnership will continue for the subsequent men’s edition of the World Cup, scheduled three years later. Read more

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