Market research

STATSCORE’s Betting Industry Review 21/02/2022

One in ten Australians places bets online, and Super Bowl’s TV ratings rebound! Find out more with STATSCORE‘s Review!

  1. One in ten Australians bets online
  2. Norway at top of Beijing medal table. What’s their secret?
  3. Super Bowl attracted 112 million viewers
  4. Bill to legalize sports betting in Minnesota expected soon
  5. Premiership Rugby to launch PPV service for games not broadcast on TV

One in ten Australians bets online

11% of Australians have placed an online wager at least once during the six months to June 2021, according to a new study by the Australian Communications and Media Authority (ACMA).

Sports competitions were the most widely wagered on at 57%, closely followed by horse racing at 55%. Less popular choices included esport (6%), non-sporting events such as elections (5%), and fantasy sports (3%).  Read more

Norway at top of Beijing medal table. What’s their secret?

Norway has finished the Olympics at the top of the table with 16 gold, 8 silver, and 13 bronze medals. How is it possible for a country with such a small population (5 million people) to outpower such nations as the US, Canada, or Russia? 

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It’s not just the temperature or all the snow they’ve got in Norway. It’s also not necessarily related to money. Behind the country’s winter sports success lie the passion and involvement of its people – starting with little kids.

In 2018, the proportion of children regularly taking part in winter sports was put at 93%. Read more

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Super Bowl attracted 112 million viewers

The NFL’s championship game was watched by an average of more than 112 million viewers across TV and streaming, according to NBC.

The big game’s ratings rebounded after the last year’s decline, though the game didn’t reach a record projection. Over 112 million viewers saw the Los Angeles Rams beat the Cincinnati Bengals, 23-20, winning their second Super Bowl in franchise history.

The 2015 Super Bowl between the New England Patriots and Seattle Seahawks remains the most-watched game in NFL history, with 114 million viewers. Read more

Bill to legalize sports betting in Minnesota expected soon

Minnesota is currently surrounded by states that allow online sports betting. The Gopher State’s lawmakers may soon change it.

There’s a new bipartisan push for legalizing sports betting in the state of Minnesota. The proposal would allow online wagering, as well as in-person betting at tribal casinos and racetracks. If signed into law, the bill could go into effect in autumn 2023. Read more

Premiership Rugby to launch PPV service for games not broadcast on TV

The English top flight’s new streaming service will allow fans to watch matches that are not televised. The league’s governing body has announced that the new OTT platform will be available from round 18, which is on 25-27 February.

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Rugby fans will be able to purchase a match pass for £4.99 per game or a round pass for £6.99. The service will be providing up to 480 minutes of live rugby coverage each weekend. Read more

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