Market research

STATSCORE’s Betting Industry Review 18/04/2022

Sports betting bill stuck in Kentucky, MLB renews deal with YouTube, and ESPN predicts World Cup match results – here’s your weekly Review from STATSCORE!

  1. Kentucky sports betting bill will have to wait
  2. MLB renews exclusive streaming deal with YouTube
  3. Results of every World Cup match – as predicted by ESPN
  4. J.League and TikTok sign partnership deal
  5. Young Ukrainian athletes find refuge in Germany

Kentucky sports betting bill will have to wait

There will be no legal sports betting in Kentucky until 2023 and likely even longer.

It seems that sports betting will not become legal in Kentucky this year after House Bill 606 remained stuck in the Senate on the final day of the 2022 legislative session.

Supporters stopped short of declaring the bill dead but admitted they would need “some sort of Hail Mary pass” to get the bill into law. Read more

MLB renews exclusive streaming deal with YouTube

YouTube and Major League Baseball have renewed their streaming agreement for the 2022 season.

Under the agreement, YouTube will stream 15 live games throughout the 2022 regular season.

The broadcasts will be free of charge, and will be available in 182 countries.

“YouTube became Major League Baseball’s official partner to stream live games four years ago and it’s been incredible to continue to grow the game in compelling and innovative ways on our platform,” said Jon Cruz, Head of Sports Partnerships, YouTube. Read more

 

Results of every World Cup match – as predicted by ESPN

We still don’t know all the teams that will take part in the 2022 World Cup in Qatar. So would it be difficult to predict all the results? Not for ESPN’s Ryan O’Hanlon.

Sixty-four total matches will be played during the tournament to be held in Qatar this November and December.

Peru, Wales, Costa Rica, New Zealand, Ukraine, Scotland, Australia and the UAE are still not sure if they will play at the World Cup.

Who are the favourites? What are the predictions? Let’s check the ESPN’s. Read more

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J.League and TikTok sign partnership deal

Social video giant has become a supporting partner for Japanese football’s top flight.

The collaboration’s goal is to grow the league’s popularity with the Gen Z demographic and will see TikTok launch three ‘hashtag challenges’ during the 2022 season.

“TikTok has a lot of Generation Z users, which is a segment we especially want to reach,” J.League chairman Yoshikazu Nonomura said during a press conference. “Our hope is that through this partnership they’ll learn about the league and our clubs, come to the stadium, watch games and grow an interest in soccer.” Read more

Young Ukrainian athletes find refuge in Germany

Russia’s invasion of its neighbouring Ukraine has completely destroyed countless lives, including those of many young athletes.

A number of Ukrainian athletes – including an under-17 soccer team from Kyiv, and young tennis players – are now trying to rebuild their lives in Western European countries, such as Germany.  Read more

 

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