Market research

STATSCORE’s Betting Industry Review 17/08/2020

New MLS club unveils its name, Ukraine legalizes sports betting, doubts are growing about college American football season. Time for STATSCORE‘s review!

  1. College football season uncertain, bookmakers halt betting
  2. San Francisco 49ers look to invest more in Leeds United
  3. St. Louis City unveiled as MLS 2023 expansion franchise
  4. Ukraine legalizes sports betting
  5. How will Covid-19 impact sports media rights?

College football season uncertain, bookmakers halt betting

American bookmakers have halted betting on college football, as some of the top conferences had decided to postpone their seasons. 

The Big Ten and Pac-12 conferences decided to put off their seasons due to safety reasons regarding the Covid-19 pandemic. Some of the organisations are considering playing in the spring, while others have announced they would be aiming to launch their seasons in the coming months. US sportsbooks are now trying to determine the best approach to what will likely be quite a chaotic season. Read more

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San Francisco 49ers look to invest more in Leeds United

Leeds United is coming back to the English Premier League after a 16-year-long wait, and that’s not the only piece of good news for them. The NFL’s San Francisco 49ers are going to help them financially.

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Two years after buying a 10 percent stake in Leeds United, the 49ers’ owners decided to increase their involvement (and their financial investment) in the club that won promotion to the top flight of English football. Will this allow Leeds to become a Premier League force? Read more

St. Louis City unveiled as MLS 2023 expansion franchise

St. Louis City Soccer Club – this is how a new MLS team will be named. The franchise’s name, crest, and colours (red, blue and yellow) were officially unveiled.

The announcement was made during a “virtual unveiling” ceremony due to the ongoing pandemic.

The club will start to play in MLS in 2023. Read more

Ukraine legalizes sports betting

Sports betting and many forms of gambling became officially legal in Ukraine after president Volodymyr Zelensky signed the country’s gambling act into law.

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Under the country’s gambling law, sports betting, online gambling,  slot hall and land-based casino gambling will all become legal, with the legal gambling age being set at 21.

Bookmakers’ licence fees will be UAH70.8m. Read more

How will Covid-19 impact sports media rights?

How will the coronavirus pandemic and the possible economic crisis impact sports media rights? Will consumer habits also be influenced? Is sport without fans a “different product”?

Simon Green, head of BT Sport, says that for the broadcasting world, “the ’new normal’ is not going to look very much like the old normal.” Read more

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