Market research

STATSCORE’s Betting Industry Review 15/11/2021

Sports betting in New York State goes mobile, while Premier League is allowed to renew current broadcast rights agreements. Here’s the fresh STATSCORE’s Review!

  1. New York selects nine mobile sports betting operators
  2. Premier League allowed to renew current broadcast deals
  3. Man City and Real Sociedad hold the most sustainable squads
  4. Crowds are back to NFL venues, but… home-advantage isn’t!
  5. Americans are looking for sports content, instead of politics

New York selects nine mobile sports betting operators

DraftKings, Resorts World, FanDuel have been included among the operators officially approved by New York state regulators for sports betting licenses.

The operators’ betting revenue would be taxed at 51%, which is one of the highest in states that legalized betting.  New York’s online wagering market is expected to hit $1 billion in annual revenue. Read more

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Premier League allowed to renew current broadcast deals

The British Department for Digital, Culture, Media and Sport (DCMS) will allow the top-tier English football league to renew its current UK broadcast agreements, without the mandatory obligation to undertake a tender process for TV rights.

In view of the disruption and financial consequences caused by the pandemic, the British government has decided to allow the league not to conduct the usual tender process. The authorities have also decided that the EPL will pay at least £1.6 billion of funding to the football pyramid, supporting the sport through the pandemic. Read more

Man City and Real Sociedad hold the most sustainable squads

The index developed by the CIES Football Observatory highlights teams built to last by combining players’ age (the younger, the better), average stay in the first team squad (the longer, the better) and contract duration (the longer, the better).

According to the data presented in the recent report, in the Big 5 European leagues (Premier League, LaLiga, Bundesliga, Serie A, Ligue 1), Manchester City and Real Sociedad currently hold the most sustainable squads. Read more

Crowds are back to NFL venues, but… home-advantage isn’t!

The 2020 NFL season was difficult for NFL fans who were mostly kept out of the venues. Without them in the stadiums, the home advantage was gone too. 

Last season, road teams won more than home teams for the very first time since the AFL-NFL merger, which took place more than 50 years ago! In 2021, crowds are back — but, as it turns out,… the home advantage isn’t. Why is that? Read more

Americans are looking for sports content, instead of politics

According to a new report from Taboola, an online content recommendation company, US citizens are increasingly looking for sports news, while politics and hard news are moved to the back burner of the conversation.

This new trend constitutes a huge shift from a year ago, when most of the top stories in the U.S. were about hot-button political topics.  “NFL”, “football”, “ESPN” and names of cities with sports teams are now among the most popular searches. Read more

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