Market research

STATSCORE’s Betting Industry Review 14/11/2022

FSG wants to sell Liverpool, betting arrives in Saskatchewan, and Danone is named the official partner of Paris 2024. Let’s look for some answers with STATSCORE’s Review!

  1. Fenway Sports Group puts Liverpool FC up for sale
  2. Legal sports betting arrives in Saskatchewan ahead of Grey Cup
  3. NRL clubs threaten to launch breakaway competition
  4. UK craft brewery takes stand against Qatar, but criticism backfires
  5. Danone named official partner of Paris 2024

Fenway Sports Group puts Liverpool FC up for sale

Fenway Sports Group (FSG) has put Liverpool up for sale. A full sales presentation has been produced for interested parties, reported The Athletic.

FSG is ‘inviting offers’ for the Premier League giants after 12 years in charge. In 2010 the club was bought for £300m.

The potential sale of one of the world’s most renowned football clubs could fetch an estimated £4 billion. Read more

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Legal sports betting arrives in Saskatchewan ahead of Grey Cup

Canadian province has launched its first online gaming platform since single-game wagering was legalized in August 2021.

This much-anticipated rollout comes ahead of the Canadian Football League’s Grey Cup, which will be held in Regina, the capital of the province, on November 20.

Single-game betting was decriminalized in Canada in 2021 when Senate passed a bill legalizing the activity on the federal level. Read more

NRL clubs threaten to launch breakaway competition

Teams in Australian National Rugby League (NRL) have been holding complex collective bargaining negotiations with the league.

The league is at odds with its players and clubs over myriad issues, including the salary cap.

The latest negotiations haven’t led to an agreement and the clubs remain uncertain of their finances for next season. It’s been reported that they are now threatening to for a breakaway competition. Read more

UK craft brewery takes stand against Qatar, but criticism backfires

BrewDog, a multinational brewery and pub chain based in Scotland, has declared itself the “proud anti-sponsor” of the World Cup, highlighting human rights abuses of the host country.

The beer maker’s advertising campaign, created by London agency Saatchi & Saatchi, included slogans such as “First Russia, then Qatar. Can’t Wait for North Korea” and “Proud antisponsor [sic] of the World F*Cup”. However, the campaign backfired on the brewery, which itself has a history of accusations of bullying staff, creating a ‘culture of fear’ and cutting corners on health and safety. Read more

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Danone named official partner of Paris 2024

French food group Danone has signed a deal with the organising committee of the 2024 Olympic and Paralympic Games in Paris.

In addition to making an undisclosed financial contribution, Danone will distribute dairy and plant-based products to athletes and volunteers at the Games.

Danone, whose sales reached €24.3 billion last year, will also offer its products for sale to spectators. Read more

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