Market research

STATSCORE’s Betting Industry Review 13/12/2021

Media embrace sports betting, while MLB  imposes the first lockout since 1990. Learn more with the fresh STATSCORE’s Review!

  1. Ties between sports betting and media expected to deepen in 2022
  2. Legal sports betting arrives in Maryland
  3. European football clubs concerned with safety of players during Africa Cup of Nations
  4. Chinese Super League has come back amid financial crisis
  5. MLB imposes first lockout since 1990

Ties between sports betting and media expected to deepen in 2022

The sports media landscape has been changing in the US since betting became legal in numerous states.

Sports betting is now a vital and piece of American sports media. Publishers and broadcasters have embraced wagering as a means of increasing revenue and fan engagement. The betting industry, for its part, is getting increasingly popular thanks, among other things, to its presence in the media.

With shows such as “Daily Wager” on ESPN and sports leagues’ growing interest in betting as a facet of fan experience – the relationship between media and betting is expected to keep growing.  Read more

Legal sports betting arrives in Maryland

The state of Maryland has officially launched sports betting joining 30 other US states and D.C.

Sports betting is expected to bring an estimated $15 million a year in state revenue to be used for education programs.

The industry has grown to be a multibillion-dollar industry in the US since the 2018 Supreme Court decision abolished a congressional ban that had restricted it. Read more

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European football clubs concerned with safety of players during Africa Cup of Nations

The Confederation of African Football has denied the rumours that the upcoming Africa Cup of Nations could be moved away from Cameroon due to the recent discovery of a new variant of Covid-19.

Europe’s clubs have expressed concerns over player safety during the event.

The European Club Association’s statement has said: “The board agreed to engage urgently with Fifa to ensure all necessary precautions are in place to protect players and club interests as the health situation continues to deteriorate in an alarming manner.” Read more

Chinese Super League has come back amid financial crisis

The league has ended its four-month break, but the future of some teams remains unclear due to a financial crisis.

This year we’ve already witnessed the demise of last year’s champion Jiangsu FC. Chinese media inform that 11 of the 16 CSL clubs are behind on wage payments to players.

The season was interrupted earlier this year due to the Covid-19 pandemic. Read more

MLB imposes first lockout since 1990

It’s the first work stoppage in more than a quarter-century after extremely contentious negotiations between team owners and the players.

How long will this situation last? How will it affect the rest of the offseason?  What are the key issues that need to be resolved in the negotiations? Read more

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