Market research

STATSCORE’s Betting Industry Review 13/07/2020

Stay tuned with all the latest news from the world of sports data and betting. Here’s STATSCORE’s weekly review!

  1. Data shows that sports betting in UK is recovering.
  2. Bundesliga wants fans back in the stadiums!
  3. European Club Association expects €4bn income drop over next year.
  4. How will NFL teams deal with restrictions on stadium capacity?
  5. Are sports leading the world’s data revolution?

Data shows that sports betting in UK is recovering

The UK Gambling Commission (UKGC) has published a report on the impact of the coronavirus crisis on sports betting and gambling.

According to the data compiled by UKGC and YouGov COVID-19 Tracker, there was an overall fall in active players accounts in April and May.

As a result of the suspension of major sporting competitions, the total number of active sports bettors fell by 55% in April.

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However, in May, which was when German Bundesliga resumed its season, the figures started to improve. The number of active players increased by 13% month-on-month, and the total number of bets grew by 60%.  Read more 

Bundesliga wants fans back in the stadiums!

German Football League (DFL) and the country’s Health Ministry are developing a plan that would allow fans to attend Bundesliga games.

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German Bundesliga was the first major football league to come back to play amid the global coronavirus pandemic. The season restarted in May but all the games are played behind closed doors.

DFL chief Christian Seifert told the Frankfurter Allgemeine Sonntagszeitung newspaper that “establishing normal operations will be the next big challenge.” Read more

European Club Association expects €4bn income drop over next year

According to a fresh report from the European Club Association, clubs in 55 countries could expect to lose €4 billion in revenue over the next year due to the coronavirus pandemic.

The global pandemic has affected European football in numerous ways, including issues with broadcasting deals and games played with few or no fans in stadiums, which has been hurting clubs’ incomes.

The ECA estimates that clubs’ revenue would fall from 22bn euro to 20.4 billion this season, and from 23.1 billion euros to 20.7 billion in 2020/21. Read more

How will NFL teams deal with restrictions on stadium capacity?

Is the NFL preparing for a normal season with stadiums full of fans? Well, not really. Even if the fans are allowed, there will be severe restrictions and guidelines when it comes to stadium capacity. Will teams be able to prepare for it?

In fact, teams need to quickly figure out how many seats they can use and how to distribute them among season-ticket holders, as well as deal with group sales, sponsor inventory or single-game buyers who already hold tickets… Read more

Are sports leading the world’s data revolution?

Professional sports are one of the fields where the use of advanced data, statistics, and analytics can really make a difference. What can the business world learn from the sports industry?

Boost your sports business with STATSCORE’s data!

Ben Shields, an MIT Sloan senior lecturer, and a former ESPN executive, argues that the use of data and analytics in sports is years ahead of many other industries. Read more

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