The global value of sports media rights reaches $55bn, and the first NFL match is streamed on a betting app. Find out more with STATSCORE’s Review!
- Global value of sports media rights reaches $55b
- First NFL match streamed on a betting app
- Atos named Official Technology Partner of UEFA National Team Football
- Betsson opens Latam headquarters in Bogota
- Jetbull is shutting down operations
Global value of sports media rights reaches $55bn
The global value of sports media rights reached $55.07bn this year and is expected to break the $60bn barrier in 2024, according to SportBusiness’ Global Media Report.
The forecast increase in the value of media rights is connected, among other factors, with the deals for National Football League and Indian Premier League.
The combined worldwide media rights value of all sports properties has increased by 1.1 per cent, from $54.45bn last year. Read more
First NFL match streamed on a betting app
Caesars Sportsbook streamed the game between the Dallas Cowboys and Indianapolis Colts live within its sportsbook app.
The National Football League has allowed the betting company to live stream a match in the US for the first time, with a low latency feed of the clash between the Indianapolis Colts and the Dallas Cowboys available via Caesars Sportsbook. Read more
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Atos named Official Technology Partner of UEFA National Team Football
The partnership, which will run until 2030, sees Atos become UEFA’s Official Technology Partner for all men’s national team competitions.
The 8-year partnership to deliver technological support of UEFA’s national competitions as part of the organization’s technological evolution.
The supported events will include UEFA EURO, UEFA Nations League Finals, European Qualifiers, UEFA European Under-21 Championship, and the UEFA Futsal EURO. Read more
Betsson opens Latam headquarters in Bogota
Betsson has officially launched its Latin American hub to reflect the role of the region as a key contributor of revenue for the operator.
“Latin America is a special region for us, so I’m especially excited about opening this operations centre in Bogota,” said Betsson Group CEO Jesper Svensson.
The company has been present in Latin America since 2008 and is currently active in Peru, Brazil, Argentina, Colombia and Mexico. Read more
Jetbull is shutting down operations
The company has informed that it will be shutting down operations this month.
”We regret to inform you that Jetbull will be shutting down operations this month. We are grateful for all your support shown in over a decade of operations, where Jetbull established itself as a strong, steady brand. However, the time has come to seek new ventures” – reads the company’s statement.
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