Market research

STATSCORE’s Betting Industry Review 09/05/2022

Will sports betting be the new gold rush for California?  What will be the regulations on the Brazilian market? Let’s find out with the weekly Review from STATSCORE!

  1. Will sports betting be the new gold rush for California?
  2. Brazilian authorities publish framework for sports betting market
  3. Wimbledon organisers report profit of £33.3m
  4. WNBA enters its 26th season with new sponsors and hopes for growth
  5. Generation Z shows little interest in sports

 

Will sports betting be the new gold rush for California?

Thirty-three US states have allowed betting since the Supreme Court’s 2018 decision that cleared the way for every state to legalize it.

California, the nation’s most populous state, has yet to make its decisions. Will it happen in November when at least two initiatives will be put on the ballot?

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One of the groups supporting the legalization is Californians for Solutions to Homelessness and Mental Health Support is backing a proposition that could generate $500 million for housing and mental health programs. Read more

Brazilian authorities publish framework for sports betting market

Brazil’s Secretariat of Evaluation, Planning, Energy and Lottery has published a draft proposal outlining its recommendations regarding legal sports betting.

The document states that the betting market would be overseen by the Ministry of the Economy, and there would be no limit on the issued licenses. SECAP recommend that the government implement a five-year licence at a fee of BRL 22.2 million (€4.2m).

The bill will now be considered by Senate. Read more

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Wimbledon organisers report profit of £33.3m

Wimbledon organisers The All England Lawn Tennis Club (AELTC) have reported a net profit of £33.3 million for the year ending July 31, 2021.

Notable deals for the AELTC during the 2021 financial period included broadcast rights extensions with UK public service broadcaster the BBC and Australian streaming service Stan Sports, as well as a five-year renewal with automotive brand Jaguar. Read more

WNBA enters its 26th season with new sponsors and hopes for growth

With each team playing 36 regular-season games, it will be the longest campaign in the league’s history.

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After the difficulties brought about by the Covid pandemic, the league now hopes for a rebirth. New sponsors, increased engagement from team ownership, as well as broadcast deals are some of the reasons for optimism.

On the downside, the situation remains uncertain when it comes to the future of one of the league’s most beloved stars, Brittney Griner, who is detained in Russia. Read more

Generation Z shows little interest in sports

42 per cent of 13-23-year-olds have no interest in sport, versus 25 per cent in other age groups.

Is this another major crisis for the world of sports after the one related to the Covid-19 pandemic? Recent studies show that young people are less engaged in sports than people in older age groups.

– Our research shows 42 per cent of people between 13 and 23 are saying that they’re not interested in sport at all, which is an increase from twenty-five per cent of those over 18 – says Andrew Georgiou, Eurosport’s head of sport. Read more

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