Market research

STATSCORE’s Betting Industry Review 06/12/2021

NFL bets on data and analytics, while the EU condemns breakaway sports competitions. Learn more with the fresh STATSCORE’s Review!

  1. EU Parliament votes against breakaway sports leagues, such as Super League
  2. NFL bets on data and analytics to improve engagement even more
  3. Football friendlies at greater risk of match-fixing
  4. Bundesliga attendance cut to 15,000 amid Covid-19 spike
  5. Will the US boycott China’s Winter Olympics?

EU Parliament votes against breakaway sports leagues, such as Super League

European lawmakers have strongly opposed breakaway leagues, such as the rebel Super League.

The resolution calls for “strengthening sport organised on the basis of European values and protecting it from threats such as closed competitions”. The Super League founders quickly responded that “our competition represents exactly those values”.  Read more

NFL bets on data and analytics to improve engagement even more

The league has named former Ford Motor executive Paul Ballew as chief data and analytics officer. The NFL is looking for ways to use its statistics and data more effectively to boost fan engagement and personalize its communication with fans.

Ballew will oversee the NFL’s advanced data to help franchises capitalize on fan engagement, in-stadium experiences and improving player health – all of which will help drive revenue. Read more

Football friendlies at greater risk of match-fixing

Suspicious activity was found in over 250 friendlies involving European clubs between 2016 and 2020, research by the University of Nicosia Research Foundation has revealed.

The International Betting Integrity Association (IBIA) has warned that “International and national football federations have been slow to establish where responsibility lies for friendlies, particularly when clubs from different countries are involved in non-competitive matches played in a third country. Some European football federations do not track where clubs go on pre-season and mid-winter tours.” Read more

 

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Bundesliga attendance cut to 15,000 amid Covid-19 spike

German authorities have reintroduced restrictions for sports events amid rising cases of COVID-19 infections.

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The number of fans has been limited at outdoor and indoor events. In line with the new restrictions, Bundesliga matches are now limited to 50% attendance and a maximum of 15,000 fans. Read more

Will the US boycott China’s Winter Olympics?

According to reports, the US is going to stage a diplomatic boycott of the Winter Olympics in China over human rights abuses.

Under the diplomatic boycott, American athletes could still take part in the Games, but there would be no accompanying political delegation of officials and politicians.

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Human rights activists have long called for a global boycott of the Olympics due to human rights abuses, including China’s treatment of its Uyghur Muslim minority. Read more

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