Market research

STATSCORE’s Betting Industry Review 06/06/2022

Cryptocurrency companies spent over $130M on NBA partnerships, U.S. investment firm RedBird Capital Partners buys AC Milan, and Russian ice hockey stars are still celebrated by American fans. Here’s STATSCORE’s new Review!

  1. Crypto companies boost NBA sponsorships to $1.6 bn
  2. Sports betting in Ohio starts in 2023
  3. Russian players rock the NHL while the war in Ukraine rages on
  4. RedBird buys AC Milan for €1.3bn
  5. Betting is getting increasingly popular in Nigeria

Crypto companies boost NBA sponsorships to $1.6 bn

Cryptocurrency companies spent over $130M on NBA partnerships during the ’21-22 season, according to IEG’s Sponsorship Intelligence Database.

These deals helped fuel the NBA’s sponsorship revenue to a record $1.6 billion, up 13% from the $1.4 billion in the 2020-21 season.

Sponsorship agreements between the league and cryptocurrency companies include arena-naming rights and for rights to put companys’ names or logos on players’ jerseys. Read more

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Sports betting in Ohio starts in 2023

Ohioans will be able to bet through mobile apps and at in-person locations starting from January 1, 2023, the Ohio Casino Control Commission has announced.

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The Legislative Budget Office (LBO) estimates the sports gaming market to bring about $3.35 billion for the state after several years of operation.

There will be three ways in which placing a wager will be possible: mobile app (e.g. DraftKings, Fanduels), physically going to a casino sportsbook, or at restaurants with kiosks. Read more

Russian players rock the NHL while the war in Ukraine rages on

Russian ice hockey stars, some of them linked to Vladimir Putin, are still celebrated by American fans.

It’s playoffs time in the NFL, and New York Rangers goaltender Igor Shesterkin, as well as Washington Capitals longtime captain Alex Ovechkin, are cheered by the crowds.

The league never seriously considered banning players from Russia and Belarus. Should it finally join other sports organizations in doing it? Read more

RedBird buys AC Milan for €1.3bn

U.S. investment firm RedBird Capital Partners has agreed a $1.3 billion deal to acquire Seria A champions AC Milan.

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The move by RedBird comes less than a year after it bought a roughly 10% stake in Fenway Sports Group, which owns Liverpool FC and baseball’s Boston Red Sox. It also has a controlling stake in French club, Toulouse. Read more

Betting is getting increasingly popular in Nigeria

The popularity of sports betting n Nigeria is growing due to numerous reasons including the availability of reliable online bookmakers.

Wagering is especially widespread among young people, and in Nigeria about 60% of the population is under the age of 30

The most popular sport to bet on in Nigeria include football, basketball, cricket, and rugby. Read more

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