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STATSCORE’s Betting Industry Review 05/07/2021

Phoenix Mercury becomes the first pro women’s team to sign a sports betting deal. Check all the fresh news with STATSCORE’s Review!

  1. Phoenix Mercury become first pro women’s team to sign a sports betting deal
  2. NCAA athletes allowed to sell rights to their names and images
  3. Sports clubs turn away from gambling sponsorships
  4. NBA generates record sponsorship revenue
  5. Why is Japan going ahead with the Olympics?

Phoenix Mercury become first pro women’s team to sign a sports betting deal

The Phoenix Mercury are partnering with Bally’s Corporation in a landmark US$66m agreement. The company will operate a retail sportsbook in the vicinity of Phoenix Suns Arena.

Bally’s Corporation has been designated as the exclusive sports betting partner of the Phoenix Mercury for over 15 years.

“On behalf of the entire Bally’s Corporation, we are honored to be a part of such an important milestone in the history of women’s sports,” said Soo Kim, chairman of Bally’s Corporation’s board of directors. Read more

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NCAA athletes allowed to sell rights to their names and images

The National Collegiate Athletic Association (NCAA), which regulates college sports in the USA, has approved a policy that will allow athletes to monetize their names, images, and likenesses for the very first time.

The new rules, approved by the NCAA Division I Board of Governors, represent a major shift in the association’s definition of amateurism. Players will now be able to participate in advertising campaigns, monetize their social media accounts, or earn money from teaching camps or lessons, etc. Read more

Sports clubs turn away from gambling sponsorships

Professional sports clubs are increasingly withdrawing from deals with betting and gaming companies, according to a report from Caytoo.

According to the data provided by Caytoo, the gambling industry accounts for 8.1% of all sponsorships across football, rugby, and cricket.

The sectors that increase their market share in sports sponsorship include construction and engineering, automotive, and financial services. Read more

NBA generates record sponsorship revenue

The league and its 30 teams generated a record US$1.46 billion in sponsorship revenue during the 2020/21 season despite the impact of Covid-19, according to IEG, a partnership and valuation consultancy firm.

The NBA added 13 new deals, including one with Microsoft. Technology brands helped the league bring in roughly $115 million per year in new spending. Read more

Why is Japan going ahead with the Olympics?

Hosting the Olympic Games amid the Covid-19 pandemic – that’s a challenge standing before the authorities of Japan. Why haven’t they cancelled the event?

It seems that the games are ready to go on despite the growing disgruntlement of the Japanese public. That’s not necessarily surprising given the fact that huge financial investment has been made to organize the event. Read more

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