LivematchPro, Market research

Betting and sports – how each can help the other

Sports’ relationship with betting dates back more than 2,000 years. In fact, they can be seen as two essential pieces of the same jigsaw puzzle, which when joined together create a completely new design. They fuel one another, and their synergy boosts fans’ engagement providing benefits to each partner. Learn more with STATSCORE!

1. Sport getting even more engaging? You can bet on it!

Rooting for one’s favourite team during a dramatic game of football (or basketball, baseball, etc.) is one of the most exciting experiences for sport fans all over the world. It’s hard to imagine that this kind of feeling could get even more gripping, unless… Well, unless they would bet a nice sum of money on the outcome!

Having an actual personal interest in the result of a game is indeed a real factor that will make fans become even more involved. And if they believe the are likely to cash in, fans will go to great lengths to learn as much as they can about upcoming games, follow their team even more closely, and support it even more fanatically. There’s no doubt that betting increases fan engagement, and it’s not just when it comes to their favourite team – but also in respect to the whole competitions and leagues, which in turn translates into their growing popularity and higher revenues.

2. How do betting organisations keep earning on sports?

There can, of course, be no sport betting without sport itself – and the more engaging and attracting specific disciplines, leagues, or teams become, the greater the opportunity for betting organisations to increase their profits.

It’s then in the self-interest of bookmakers to support sports’ reach and appeal. In exchange, they can expect that more fans will be disposed to place bets.

The interconnection is bolstered even more with sponsorship agreements between teams or leagues on one side, and bookmakers on the other. This creates a win-win scenario, in which bookmakers keep earning thanks to the growing popularity of sports, which in turn they support by promoting their business through sponsorship.

3. Fans get the highest-quality experience

In thinking about the mutually beneficial relationship between sports and betting, we should not leave out one crucial element without which the whole thing could not go on. Of course, it’s the sport fans, team supporters, and people following sporting events – people who are, at the same time, the actual or potential customers of bookmakers.

In order to grasp their attention in the world where they may often feel distracted or overstimulated, bookmakers and sport organisations turn to the highest-quality content. They understand ever more clearly the need to keep their viewers involved not just during a game, but also before it starts and after it finishes. That’s certainly one of the factors behind the rise of attractive visualisations and widgets dedicated to live sports data and statistics.

That’s what enhances fans experience and encourages them to come back to watch more games – and to place more bets!

Interested in our articles? Let’s stay in touch! Sign up for our newsletter to stay updated with the latest trends, and key developments in the world of sports data and betting. You can do it by filling the form below.

You are subcribing to newsletter of STATSCORE Sp. z o.o. with its registered office in Katowice Poland („Data Controller”). Your personal data shall be processed for the purpose of sending you our newsletter based on your consent (pursuant to Article 6 (1) point (a) of the GDPR). Consent may be withdrawn at any time by clicking the link that can be found in the footer of every newsletter e-mail. You have the right to access, rectify, erase your data, restrict processing, right to data portability and the right to lodge a complaint with the supervisory authority in charge of personal data protection in the Member State of your residence if you believe that the processing of personal data violates data protection laws. Further information can be found in our Privacy Policy.
We would like to also inform you that we use Mailchimp as our marketing platform. By clicking to subscribe, you acknowledge that your information will be transferred to Mailchimp for processing. Learn more about Mailchimp's privacy practices here.
Learn information clause for recipients of the newsletter STATSCORE Pulse here.

If you want to get in touch to find out more, just contact our Customer Success Team at We will be more than happy to schedule a call and discuss how STATSCORE’s services can help your organisation!