Market research

5 big bookies to learn from

There are thousands of betting companies operating around the world. Which are the most successful ones? How do they distinguish themselves from the crowd? What makes them special? Let’s take a look at the top 5 with STATSCORE.

1. Bet365 – generous betting promotions and global approach

The leading online gambling company is based in the UK. It has over 35 million customers around the world, and employs over 4000 people. Founded in 2000, bet365 managed to conquer the market by offering a wide range of sports betting and casino type games. The company has grown into one of the industry leaders with a turnover of almost £3 billion in the year to March 2018.

What makes the company so popular among users? One of the reasons is that they offer a generous range of promotions to tempt players with unbeatable deals on the market. They surely put a lot of effort into their marketing operations aimed at attracting new customers with some of the most irresistible bonuses – new users may be offered a £100 bonus when opening an account!

Bet365 is also known for its worldwide reach. The company doesn’t limit itself to the most well-established markets, and it runs operations in less-regulated countries in Asia and Latin America.

2. Bet9ja – mobile betting experience and smart sponsorship

Bet9ja is the most popular bookmaker in a country that is well known for its hunger of betting. With over 7 million visitors per day, it’s the second most visited website in Nigeria (after!

Bet9ja is well-known for offering a very wide range of bets not only on traditional competitions but also on virtual sports betting. The put a lot of emphasis on availability on mobile devices which on African markets, and offer generous welcome bonuses for newcomers.

The company also enters some smart sponsorship deals with sport clubs, leagues and federations (e.g. Nigeria Women’s Football League), and even reality shows.

3. Caliente – top-notch live betting experience

The most popular Mexican bookmaker is well-know for offering top-notch sports betting experience.

Caliente offers advanced live betting opportunities and plenty of promotions including money-back specials.

The company focuses on delivering high-class experience by providing users with amazing in-game widgets (LivematchPro) that allow bettors to follow games in real-time. This is how they are able to engage and stimulate their users, and keep increasing their revenues!

4. 1xbet – profitable betting partnerships and convenient options for users

1xbet has been around since 2011. This international bookmaker currently has more than 400.000 active users – many of them from the CIS countries, Portugal, Germany and Africa. has managed to become an official partner of some of the most prestigious brands in football – including FC Barcelona, the Spanish La Liga and the Italian Serie A. It provides its users with streaming services from some of the top leagues around the world.

1xbet distinguishes itself with its high odds, instant money withdrawals and extensive live betting opportunities. The company offers 60.000 events monthly from 50+ sports, and a variety of special type bets (How the Goals Will Be Scored, Penalty Awarded, Cards and Corners).

5. Parimatch – focus on fighting sports, special events, and Bitcoin transactions

Parimatch was one of the first bookmakers established in Eastern Europe, and in 2000 it went online.

It is especially respected for offering a variety of odds for fighting sports, especially UFC, and ice hockey. Apart from sports bets, it also offers odds on political events and special events such as moon landings.

Parimatch also puts a lot of effort in their live betting section, provides 24/7 support, and accepts transactions through Bitcoin.


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